St. Patrick’s Day is a fun holiday that offers the opportunity to increase sales and market your store. Although many will primarily associate it with bars and other event spaces, any retailer can take advantage of the holiday. There are many ways you can celebrate the holiday and increase your outreach and sales in the process.
1. Create A St. Patrick’s Day Themed Window Display
Make sure that passers-by know that you’re celebrating St. Patrick’s Day with a green or themed window display. This will help to make a fantastic first impression, as well as entice more people into your store. Make sure that any themed items are displayed in the center to really capture customers’ attention.
2. Host A Giveaway Or Special Promotion
Check your stock and see if there are any products which you need to sell and use these in your giveaway or promotion. Some ideas for your promotion can include:
- offer a discount to anyone who enters your store wearing green on St. Patrick’s Day;
- put green merchandise on special offer;
- stick a shamrock to any products on offer;
- hold a “Luck of the Irish” themed raffle with a gift basket for a prize.
Remember, you can also use your social media accounts and website to offer giveaways.
3. Offer Themed Gift Baskets
Gift baskets are a fantastic way to celebrate the holidays, as well as enticing shoppers to make a purchase because they are convenient and make for effortless gifts. Fill your gift baskets with a range of products which are in-keeping with the theme and ensure that you package and decorate them in an attractive way.
You can use this as an opportunity to cross-sell, whilst still offering a fantastic discount to your customers. Consider whether there are any items in your stock which you can incorporate into the holiday-themed gift basket.
4. Share DIY Tips With Customers
Boost your appeal and reach by sharing some DIY tips with your customers for how to decorate their own workspaces or homes to celebrate the holiday. You can offer practical and fun advice on your social media channels and website, as well as in-store. You can also share ideas for gifts (and link these to your own merchandise or stock), as well as sharing St Patrick’s Day recipes and traditions.
Photo by Jill Wellington from Pexels (https://www.pexels.com/photo/white-and-green-ceramic-mugs-beside-a-plate-of-cookies-3860489/).
5. Involve Your Employees
If you’ve gone to all the effort of decorating your store and sharing tips and suggestions online, then make sure that you follow through with your employees too. Encourage them to join in with the fun and wear green to celebrate the holiday, or even wear some themed-props. Make sure that you talk to your staff first to ensure everyone is comfortable and encourage them to share their own ideas too.
6. Create Themed Content For Your Online Accounts
Sharing St. Patrick’s Day themed content on your social media accounts and website is a fun and easy way to interact with customers and join in the festivities. You can create a blog post, share photos of your store window or of your staff dressed up and ready to celebrate. You can also create short videos and add some Irish music in the background.
Another idea is to temporarily change your logo and other online imagery to include some reference to St. Patrick’s Day (e.g., add a shamrock to your design or change the color scheme to green). Providing your content is fun and good-spirited, it’s bound to be shared.
7. Host A Themed In-Store Party
Hosting a themed event is a fantastic way to entice people into your store. You can share St. Patrick’s Day themed recipes and offer tastings. If you’re serving food or drink, ensure that you have the necessary licenses in place first. Have some fun activities in store that will engage customers and even a giveaway to entice them to stay longer in your store.
Conclusion
Marketing your store to celebrate St. Patrick’s Day doesn’t need to be overly time-consuming or arduous. Decide what you want to do and prep your store and staff in good time. Implementing just a couple of ideas to mark the holiday will help you to attract new customers and help to boost your sales.
George J. Newton is an experienced business development manager at Essay writing services. He regularly writes articles offering tips and advice to businesses of all sizes, helping them to improve their marketing strategies and increase sales. In his spare time, George enjoys camping with his family and attending business conferences.
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