CRM has become a mandatory tool in the growing e-commerce industry. Whether we talk about startups or well-established e-commerce brands, CRM is common among all. This customer relationship management software helps in understanding the buying behavior, planning future tactics, and generating leads. Thus, an inability to use a suitable CRM may result in declining sales and losing a loyal clientele.
But, there are tons of CRM tools present in the market. Which is the best and what core features are essential for your business is a key question. Here, I have compiled a list of the 10 best options in e-commerce CRM.
Before we proceed, let me share my selection criteria:
Usability
Is it easily adaptable? Does it offer great customer support, training, and tutorials?
User-interface
Is the interface plain and simple or difficult to understand?
Integration
Can it easily integrate with essential e-commerce tools like marketing, content management, and product lifecycle software?
Features
- Reporting and analytics
- Data visualization
- Cross-channel tracking
- Customization
Price
What is the total price? Is it a good investment for the features?
Now that you know what to look for when selecting a CRM, let’s see the top 10 CRM software of 2021:
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Marketo
From emails marketing and lead management to revenue calculations and strategic data planning, Marketo assists in multiple ways. Besides this, it has a dedicated program for training. Therefore, you do not need to worry about usability.
Being an Adobe product, the tool offers plenty of features. It is famous for multi-dimensional reporting, automation, and simple interface. Furthermore, it stands apart from other CRMs due to its strong integrations. The tool can integrate with Netsuite, Salesforce, Oracle, and many others.
But, do not forget that this feature-rich tool comes with a hefty price tag. Moreover, it has no free trial.
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Creatio
Creatio has the distinction of getting various awards for performance and features. Its marketing automation tops the lists and makes it an ideal software for 2021. Furthermore, it also scores well in integration. The software can easily integrate with multiple third-party apps. With its marketplace, it can integrate with MS Exchange, Google, cloud telephony services, PBX integration, and many others.
However, if we look at the downside, we can see the poo app functionality. Its app comes with a complex design which decreases its usability. Therefore, most e-commerce business owners cannot use it without customization.
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Ontraport
Ontraport primarily focuses on leads and helps in finding new business opportunities. Being a well-known CRM, it offers numerous features in contact management, marketing, product life cycle, and consumer relationship.
Like others, it provides third-party app integrations like Calendly, PopupAlly, Google Calendar, Freshdesk, Shopify, WooCommerce, Zendesk, Time Trade, and many others.
However, critics of this tool revolve around difficulties in the email campaign. Some reviewers are also not happy with its interface.
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The Real Estate CRM
This CRM for real estate is feature-rich software that helps with consumer relationships, leads, content management, and conversion. Besides this, it is pocket-friendly and highly suitable for small and medium businesses.
The workflow automation enables the agents to streamline their work during the report analysis help in strategic planning. Similarly, it offers customization and provides real-time data analysis.
It offers integration with Gmail, Zoom, Twilio, Mailgun, Sendgrid, etc.
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Lucrativ
One best part about Lucrativ is its free sign-up policy. This enables the prospects to see what the tool offers. Besides this, the software provides automation, gamification strategies, data analysis, reporting, and much more.
Moreover, it is also famous as a “jack of all trade” software. Thus, many reviewers consider it ideal for small businesses. It offers integrations with Hubspot, Exchange Mailboxes, Zapflow, Salesforce, etc. However, it loses some points because of offering fewer highly recognizable connections.
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Salesforce Pardot
Pardot offers extensive marketing automation features for B2B businesses. It predominantly features AI-based lead scoring, lead generation, campaign insights, and much more.
Another ideal thing about Pardot is that every user can make the most of its features. Yes, even newbies can start their email campaigns and work on landing pages. This tool is native to Salesforce. Thus, it integrates with Quickbooks, LinkedIn, Code Science, JIRA, Google Cloud, Mail Chimp, Active Campaign, etc.
Though the tool is easy to learn, it is heavy on the pocket. Yes, it is the most expensive CRM on my list. Even the starter plan goes above $1,000.
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amoCRM
amoCRM lets you handle millions of messages no matter what the channel is. Yes, e-commerce business owners often get puzzled by loads of messages. But, this tool eases this burden and enables easy business dealing.
The software scores high because of great connectivity. Whether it is chat, email, video, or message, you can improve connectivity with amoCRM. Furthermore, it can easily integrate with Facebook Messenger, Dropbox, Quickbooks, Skype, Live Chat, Mail Chimp, Word Press, Tidio Chat, and many others.
Drawbacks revolve around its complex interface. Besides this, shutting down during updates annoy many users.
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SendinBlue
The target of SendinBlue is medium and small-sized businesses. The tool excellently automates the business process and helps in easy lead tracking.
Most importantly, this CRM offers a free version. Thus, startups and small businesses can use it with ease. The monthly cost is also highly reasonable as compared with others in the list.
Integration includes Google Analytics, Word Press, WooCommerce, Pay Pal, Mail Chimp, Shopify, and many others.
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Iterable
Iterable has gained popularity because of its content suggestion feature. It suggests relevant content as per the consumer preference. Besides this, users love to use this tool as it is highly intuitive. In no time, you can learn to make the most of it.
The tool easily integrates with Snowflake, Google Analytics, Workato, Playable, ViralSweep, Foursquare, etc.
Critics of Iterable are mainly about its email features. Some users complain about the global content block, while others question date comparison.
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SharpSpring
SharpSpring offers a complete package for digital marketing. Be it social media, landing pages, sales automation, or form builder; it has a solution for everything. Apart from it, it comprises a clean interface. That is why I gave it full marks in the evaluation score.
This software can integrate with Hello Bar, AdRoll, WebinarNinja, Omniconvert, Full Contact, DataBox, Storychief, and many others.
Some cons include problems during the update and a few issues in the email builder.
Wrapping It Up
So, this was the list of some suitable e-commerce CRMs. No matter which one you use, make sure to make an initial comparison based on the factors listed above. Similarly, considering business nature, need, and long-term objectives is also important.
Do not waste more time. Select a suitable CRM and boost your business sales in no time!
Author Bio:
Shoaib provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for the real estate CRM.
