#10. VICE LIPSTICK
The pigment load in Vice Lipstick is insane! Just one swipe provides an unbelievable laydown of colour. And every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! The proprietary Pigment Infusion System gives the formula its super-creamy texture, rich payout and superior colour dispersion.
This creamy formula is loaded with nourishing ingredients. A yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and babassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. And Vitamin C and vitamin E provide a hit of antioxidants.
Vice Lipstick comes in a modernized, luxed-up version of our original lipstick case that looked like a shotgun shell. It’s new but speaks to our roots. The faceted gunmetal case has a gold base and debossed lettering, and our custom-designed lipstick features an embossed “UD.” A shade-matched label (including the shade name and finish) is added to make it easy to find the right colour within the depths of your bag.
#9. EYESHADOW
THE FORMULA
• Soft, amazingly velvety texture
• Rich, dense and decadent color
• Smooth, uniform pigment distribution and blendability
• Long-lasting, crease-free wear
THE SHADES
Our assortment of shades features:
• Best-sellers
• New shades
• Lots of shades previously only available in PALETTES (You asked, we listened!)
• Shimmer, satin, sparkle, duotone and matte finishes
THE TOKEN
Inspired by NYC subway tokens, the gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It’s easy…no melting, magnets or breakage.)
#8. NAKED SKIN | Weightless Ultra Definition Liquid Makeup
96% had a measurable improvement in skin radiance.
90% had a measurable improvement in skin firmness.
93% had a measurable improvement in the appearance of fine lines.
Naked Skin Liquid Makeup provides truly buildable coverage with a weightless feel and a luminous finish. And it’s loaded with nourishing ingredients, including Matrixyl 3000 (a powerful anti-wrinkle peptide), protective and brightening Litchiderm™, antioxidant green tea, and sodium hyaluronate for optimal skin hydration and nutrient absorption. The sleek, hygienic pump provides more control, with less waste of product. Oil- and paraben-free.
Naked Skin Liquid Makeup comes in a range of meticulously calibrated shades. And the precise shade numbering system makes it easy to find your perfect match.
#7. PERVERSION | Mascara
Get bigger, blacker, bolder lashes with our ultra-creamy, lengthening and volumizing mascara. So intense you might need a safe word, Perversion glides on and gets you sexy in one stroke. (Yet it won’t quit until you say when.) It’s insane how black it is…the purest, deepest, most intense black colour imaginable.
Perversion has a creamy, full-bodied texture that’s not too dry, not too wet. This allows just the right amount of “pull” so it glides through lashes. The result: incredible control for insane lashes. Go ahead and pile on coat after coat. Want to apply more before you go out at night? No problem. Even if it’s been all day since you applied, more Perversion always means more beautiful lashes. The formula NEVER gets brittle or clumpy.
Perversion Mascara contains Hairdensyl, a complex blend of proteins and amino acids—including marine glycogen, known to stimulate lash growth. Honey extract provides deep nourishment, sea idrolized elastine stimulates the hair follicle, and marine collagen protects.
The twisted trim on the high-tech, volumizing brush latches on to each lash to separate and define; finally, a volumizing mascara with a clean, clump-free finish. It pulls through lashes smoothly and lays down a generous amount of product. No need to wiggle the wand or maneuver it at all different angles!
#6. 24/7 | Glide-On Eye Pencil
The award-winning, bestselling, and waterproof 24/7 Glide-On Eye Pencil comes in an insane range of shades, from daytime neutrals to electric hues, and five finishes—shimmer, satin, matte, metallic, and glitter. This eyeliner goes on smoothly, stays soft and super-creamy for blending (about 30 seconds), then dries to a long-lasting finish that won’t budge. Line your eyes with a hint of colour or opt for a graphic, dramatic look. Use them solo or combine with Urban Decay eyeshadows for more intensity.
Created with 50 per cent moisturizing ingredients suspended in a waterproof formula, 24/7 Eye Pencil gets a boost from vitamin E, jojoba oil, and cottonseed oil. Use the Grindhouse Double Barrel Sharpener to keep your pencils always sharp.
#5. ALL NIGHTER | Liquid Foundation
All Nighter Liquid Foundation provides full coverage with a modern matte finish that never looks overdone. Get serious long-lasting wear and a blown-out effect you never thought was possible. Perfect for all-night affairs and other scandalous activities, our revolutionary formula is also comfortable enough to wear every day.
Got plans to reunite with your hot ex over late-night cocktails? Make sure your makeup has as much stamina as your date. Introducing All Nighter Liquid Foundation—makeup that stays up. It’s the ultimate foundation for a flawless-looking complexion that won’t quit.
#4. ALL NIGHTER SETTING SPRAY | Long-Lasting Makeup Setting Spray
78% of participants said All Nighter helped their makeup last for 16 hours.
Over 80% said their makeup not only looked better, but it also stayed on better (even in the T-zone) without settling into fine lines.
Whether they had combination, oily or dry skin, 88% or more said All Nighter was the best product to help their makeup last.
This breakthrough formula comes in a black soft-touch bottle with a purple sprayer and a frosted white cap. Unlike similar products on the market, the sprayer delivers a calibrated, microfine mist that goes on so light, you’ll hardly feel it—and once you’ve applied it, you won’t even know it’s there (until you look in the mirror to touch up your makeup, and realize you don’t need to). If you’ve tried other setting sprays that feel sticky or tight on your skin, you’ll be AMAZED by how different this is. Beware of imitations!
#3. BORN TO RUN | Eyeshadow Palette
With 21 of-the-moment shades—from jewel tones and modern neutrals to more colourful shadows—you’ve got every possible eye look covered in one sleek kit. Made from our mind-blowing formula that gives each shade its velvety texture, rich colour and blendability, Born To Run’s Eyeshadow shades hold tightly onto pigment that stays put.
Can’t decide which awe-inspiring shade to swipe on next? No matter which shades you try, we designed them all to be universally flattering for any skin tone and any lifestyle. Whether you’re a total road warrior, a weekend escapist or a staycationer – this one palette has everything you need when you’re Born To Run.
#2. NAKED HEAT | Eyeshadow Palette
Whether you’re getting Naked in the office, at your significant other’s place or at 40,000 feet, Naked Heat has everything you need, including a full-size mirror and a double-ended brush. The performance is insane. The Blending Brush is perfect for foolproof, seamless blending. Use the Detailed Crease Brush to get a precise application in the crease.
#1. NAKED CHERRY | Eyeshadow Palette
Naked Cherry Eyeshadow Palette has a sexy vibe that’s more tart than sweet. With 12 never-before-picked neutrals, this vamped-up cherry-hued palette is sure to bring out your sultriest, the most tempting eye looks ever.
These 12 all-new shades include of-the-moment soft mattes and sizzling metallics, ranging from creamy ivory and shimmering rose gold to the most intense black cherry. We’re addicted to Bing—a deep mauve matte that is right on trend.
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