Digital trends are reshaping the fashion industry drastically. From design, sales, launch, and business models, digital trends keep the fashion market ever-evolving. The disruptive new digital brands create strategic models that have taken the fashion world by storm.
The Sustainabilityof Fashion Items
The emissions from a clothing item always exceed maritime shipping and international flights. To make the fashion industry less damaging, digital trends are continually helping businesses stay sustainable. Sustaining in an ever-changing fashion market is not easy, and digital trends have helped businesses bloom.
Digital services are bringing a circular economy to the fore. Eric Dalius believes that an economic system should always aim at eliminating waste by continuous use of resources. For instance, post-consumer recycling can help the leftover garments get a new life. Similarly, the demand for ethical clothing is increasing, which pushes for sustainable digital strategies.
Eric Dalius Points out to Fashion as a Service, Similar to Software as a Service!
The peer to peer fashion commerce is increasing. We might have heard about software as a service, but there's a new buzz around fashion as a service. It is none other than the concept of clothing rental. Several companies offer fashion items, such as clothing, jewelry, and handbags on lease or rent. For instance, if you need to wear a gown for a wedding, you might think that there might not be any other event wherein you could wear it again. So why not rent it instead of buying it for thousand bucks?
Digital trends make such a taskmore comfortable to get a handful of designer piecesfrom a customer's perspective. Moreover, subscription-based clothing services include digital technologies that help resell and make a name in the second-hand market.
With social media influencing most of us, we have developed a notion regarding not wanting to wear the same outfit more than once. In light of this, clothing rental focuses on reducing apparel consumption while emphasizing sharing instead of owning. Such a trend is made more comfortable with the help of digital technologies.
The Digital Presence
The digitally native companies that offerdirect to consumer product productsare reshaping the face of fashion. They continuously promise better ways to shop. Moreover, they focus on content and are hyper-aimed at the customer and their needs and wants. Many leading fashion businesses are giants in the digital world, with significantly fewer retail outlets and more focus on reaching the customers.
However, one needs to remember that launching the products online requires careful speculation. Apart from the analysis and extensive research, you will also need ample capital. Creating the design, manufacturing the product, implementing and executing the sales and marketing tactics, and making the entire supply chain process is tricky.Inthe digital online world, one can cut down on many factors by using the online mode.
Social Media Applications
Social commerce is seeing newer applications and brands setting their core in the digital fashion industry. Users can easily search for brands and products on social media platforms, such as Instagram, Facebook, Snapchat, and Pinterest. This prevents the user from the hassle of downloading another app for a particular brand. The social media applications promote product discovery through an independent fashion label or a product recommendation. Social commerce is thus inadvertently changing the fabric of fashion.
Influencers and Social Media Platforms
One can also see a rise in influencer generated content on social media applications. The reviews and testimonials of fashion items push viewers to buy the products without a second thought. Since young consumers seek personalized communications, one can use such digital media to reach them and align them with social movements. Such a strategy helps in fostering communities around specific brands.
Nowadays, traditional forms of marketing usually do not work at their best in the fashion industry. When you want to target sixteen to thirty-year-old customers, aiming at digital media is critical and can obtain ample customers and profits. Your influencers need not have all-recognizing names but should have a link with you in your niche. Moreover, companies also seek savvy customers who might have only a particular reach but possess intense viewer engagement levels with their followers.
Online social proofs work better than the models depicting the garment. An article of clothing worn by real people drives shoppers to the brands. Hashtag campaigns, reviews, and sharing customer photos on social media and eCommerce sites have become influential in attracting and increasing the customer base.
The Drop Culture
Drops are posting a picture of a fashion item on social media, including its release date. Such a strategy helps in ramping up an interest in the launch of the thing. A few similar tactics include limited editions, select outlets, and short periods. The strategy is to develop a sense of urgency, coupled with an illusion of scarcity. Many established and small brands utilize the drop model through digital media's proper use.
Virtual clothing is the opposite of physical apparel. Many companies have launched digital-only collection. The customers can purchase the outfit, and a group of three-dimensional designers will digitally fit the look onto the buyer's picture, making it Instagrammable in nature. Customers can then share the outfit without actually owning the physical garment. Such a digital collection sells in less than a week, and the trend is seeing continuous applaud. Similar to the gaming industry, this trend gives rise to fashion followers. Moreover, digital clothing possesses a zero-carbon footprint.
Internet of Things (IoT) for Fashion Industry
Fashion retailers are using IoT techniques to augment the customer experience.Apparel items mostly include digital capacities that can open conversations between the customer and the retailer. Although in its infancy, the concept can help the brands to create a personalized experience for their potential customers.
The fashion industry is always in the midst of a change. The ideal trends of social media and eCommerce make the digital fashion industry a superpower. In other words, it creates a speed to market of fashion accessories, garments, and trends. Smart brands are increasingly paying attention to digital trends. They are evolving their businesses and seeking opportunities in every nook and corner to uncover the imperatives.