One of the keys to a successful e-commerce business is a reliable and great-looking website. In fact, it pretty much has to be a powerhouse in terms of design and technical capabilities, especially if you’re looking to compete in markets with plenty of opponents.
While there are plenty of ways that you can create a professional business website, one of the easiest methods for a non-professional is through a free website maker. Many companies offer very simple drag-and-drop website making platforms, which create powerful websites on par with those programmed from scratch.
In this article I will talk about how a free website builder can help you create a great business website, as well as some things you need focus after you are done building your site.
How a free website builder is a great starting point
A website creating platform is a very easy method in building every part of your website, basically, from scratch. Creating a beautiful and crafty design will be a breeze, since you’ll have the opportunity to edit and add any content block you may prefer.
Many free builders have templates that you can adapt for your website, or customize some parts of it to your liking and choosing the best variant for your business. Of course, design features aren’t the only thing that makes free website builders such a great option for non-programmers who want to build an ecommerce website.
You can add many functions to your website as well. Some important things for a business website could be:
Acontact (quote) form,
a blog section
A clear main menu
A section of some services/products you offer for clients
Examples of your work
Social media buttons etc.
With just a few clicks of a button you can create a real web giant that will sell products/offer services to clients in no time.
After you’ve done building… Focus on hosting
It’s worth mentioning that just the website by itself won’t get the job done. You still need to take care of other factors which influence e-commerce results. One of those things is of course shared web hosting.
Make sure you check out the TIER III certified hosting provider offer for your first website.
You don’t really think about it, but a good provider can not only offer you fast hosting that’s reliable but offer resources that your website will need in order to flourish. You won’t have to worry yourself with things like increased traffic, content limitations and other things that come with a growing business website.
Don’t know what provider to choose? Here’s a few things to consider:
Speed - this is an essential part for any hosting, however some businesses need an extra bunch of resources for their business. If you’re one of them, look for a provider that prioritizes speed at the highest level for its clients.
Great speed from a provider also means that they are good at managing their resources. Even if you’re going with a cheaper hosting option (shared hosting for example) there won't be any problems for you and other clients that share the same server.
Of course, growth possibilities shouldn’t be overlooked as well. Your website will eventually grow and you’ll need more resources like better bandwidth and so on. Look for a flexible company that can meet those needs both now and in the future.
Support services - another important part of hosting is the support services that you receive from a provider.
Doesn’t matter if you choose a plan for a small website and you’re paying a dollar a month or bought yourself a high end dedicated server, the provider should treat everyone equally and provide the best support service possible.
Since hosting is one of the most competitive niches out there’s a very slim chance that you’ll ever experience bad customer support. Still, no matter what your monthly fee is, the support should be willing to help you with things like website setup, management and other stuff.
Your website’s growth in the future
In this section I want to talk about the importance of setting yourself with a clear and accomplishable goal for your online business. In my opinion, it will be the main driving force for your online business from its establishment.
Not sure yet? Ask yourself a few important questions:
Am I fine with working in this particular niche? Will I try to expand elsewhere in the future?
Is my website good enough for now? How will I need to improve it in the future?
And so on.
These questions will not only help you set up your first website and the way you approach clients, but allow you to have an understanding of what is needed to succeed in your niche.
For example, a shared hosting is good for starters, but the lack of resources makes it a limited option only.
If your competition has a speedier website, you might want to work on getting a better hosting provider for yourself.
All in all
I’ve talked about a few essential things needed to create a business website, even if you’re not
a professional developer. Things like a free builder can help kickstart your ecommerce business and good hosting will provide you with the resources you might need.
What matters most is to have a reasonable and achievable business goal and work towards it.