Whether you’ve started a marketing campaign for your newly started business or want to become an Influencer, you must have a knowledge of what the Instagram algorithm is. And how it works.
The key to success on Instagram depends largely on one main aspect, and that is an algorithm. The Instagram algorithm decides the order of the posts for a user, using specific signals. These signals let the algorithm decide which post should be prioritizing on the newsfeed for a particular user and which should be rank lower.
It has always been a mystery about how the Instagram algorithm works, but the one who understands how it works can rule the Instagram world.
Don’t worry; you don’t need to spend months or weeks, to figure out how to outsmart the algorithm as we’re here to guide you.
By the end of this blog post, you will have the answer to these questions
- How the Instagram algorithm works in 2021
- How to survive/outsmart the Instagram algorithm
How does the Instagram algorithm work?
We’ll not make you confuse with the overwhelming details and tons of complex processes, explaining the working of the algorithm. All you need for understanding is the following points on which Instagram algorithm focuses the most.
How to survive/outsmart the Instagram algorithm
Just focus on these few easy ideas, and you will easily beat the Instagram algorithm.
Set up a quality content
There is no alternative to quality. Better the quality your content has, the more engagement and appreciation it will get. When we talk about quality content, it can be associated with various aspects. Some of the common features of quality content can be:
- High-quality Image
- Better and Interesting captions
- Creative Idea
- Element of fun
All of these aspects create quality in content, but the most important thing is the idea. The right idea is what can derive amazing results, even if you overlook some other aspects.
The Instagram algorithm also favors quality content, and such content is more likely to get better engagement.
Be consistent in publishing the stories
500 Million active users are enough to justify how powerful the Instagram Story feature is. People love to share their daily routine with their following, and plenty of interesting sub-features makes it even more lovable.
Make Instagram stories an active and consistent part of your content plan. Sharing more Instagram stories can enable your account you get ranked in higher positions. Which eventually brings, even more, reach your content. Doing all this actually helps you to beat the Instagram algorithm.
Post more video content
Video content is becoming more and more favorable as people are generally, prefer to watch a video rather than reading a long paragraph. We also advised you to focus on creating video content, and this way, you can better explain your brand message. Not only Instagram but the algorithm of the majority of social media platforms prioritizes the video content. Due to this reason, most of the viral content is in video form.
Go live more often
Ever since, the Instagram live feature has rolled out, Influencers and businesses are actively using it to get closer to their potential audience. Getting live on Instagram can help your business to promote its brand message more effectively. But we’ve seen that the Instagram algorithm always supports the live features. The live interaction with your customer and better engagement is what you can expect by getting live more often.
Get more Likes by right hashtags
Using hashtags is not a new thing, but the impact it can create is really impressive. This is especially for those who are frustrated due to the lower rate of engagement or likes-count on their content. You just need to learn the basic concept of how many, which, and where to use Hashtag. Once, you start posting content with the right hashtags; your content will get a few additional likes.
If you don’t have enough time to look for the means that can turbocharge your likes counts, then you can also buy Instagram Likes. There are several service providers available on the Internet, and it can be really hard to choose which is secure. But, we’ve minimized your pursuit, as you can get your required Instagram service from Social Media Marketing Agency SuperViral without even any insecurity.
Post during peak hours
If you don’t have enough time for any of the above techniques, then make sure to just focus on this aspect. Admittedly, the technique can’t simply get you stunning results all alone, but somehow it can create an impact. All you need to do is to figure out the peak hours of your potential audience. Then, align your content plan according to the peak hours.