Top 5 Marketing Automation Tools and Platforms

The marketing automation industry has become more and more developed in recent years. At the same time, marketing automation platforms have been growing fast. So choosing the right platform that suits your needs is also becoming more difficult.

In this article, we focus on these top 5 best marketing automation platforms that are the most quality and popular. Each platform has its own pros that will definitely perfectly meet your requirements to some extent.

My Choice Software

My Choice Software’s technology increases productivity by automating your workflow. Automation technologies enable you to free up valuable time spent on redundant processes, allowing you to focus your attention on growing your business. My Choice Software automation tools can help your business by successfully leveraging email, social media, apps, web design services, and more. Here is a list of some of the solutions and tools they implement and manage for their clients:

Inventory Automation
Fulfillment Automation
Shopify
MailChimp
Zapier
Netsuite
Slack
API Management

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ActiveCampaign

These features make ActiveCampaign special:

Affordable
Innovative
Stable
Intuitive
Responsive support

Hubspot

Pretty much everything that Hubspot offers can be found elsewhere at a much lower cost. And yes, while it is true that Hubspot does offer a free version of their software, this doesn’t include any of their marketing automation features. If you’re looking to use Hubspot for marketing automation, you’ll need to cough up at least $800/month (paid annually), plus an additional $3,000 in onboarding fees. In other words, if your marketing automation budget is below $12,600/year, you may want to move on to our next suggestion. With this tool, you will certainly succeed in the online marketplace,

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Ontraport

Ontraport’s sequence builder is really good, although not quite as fun to play with in comparison with ActiveCampaign’s visual campaign builder. That said, it integrates way better with WordPress, Facebook, Google Adwords, and other platforms.

The ability to automate SMS messages and postcards from Ontraport is also really cool. While it may not be one of the most affordable marketing automation tools, it is highly scalable and its pricing doesn’t increase too much as your list size grows.

SendinBlue

SendinBlue’s visual marketing automation builder may not be as beautiful as ActiveCampaign’s, but it’s no less powerful. In fact, SendinBlue’s automation builder is so free of bells and whistles that it’s actually quite refreshing to use after using some of the tools that require contacting support or reading documentation just to complete basic tasks.