Every business needs a lead. Yes, even yours. If you’ve started a business, you’re already well aware of this. If you’re still in the planning stages, you’ll find out very quickly just how much you need them.
Wherever you are in your entrepreneurial pursuits, you’ll run into some problems generating leads. The process is pretty simple, but it’s not always easy. There are only a few steps but you can stumble on any of them. That can spell failure or at the very least a waste of time, money, and effort.
Not to worry, we’ll lay out the process as simple as possible. We'll also discuss a lead generation course known as the Modern Millionaires.
Can it help you generate leads for your business? Let’s find out.
What’s lead generation?
Lead generation is, well, the process of getting people to show interest in your business. After all, a lead is someone who expresses that interest. They might subscribe to your email newsletter or even just click one of your ads.
There are many more channels which means many more ways to attract leads. That Modern Millionaires course we mentioned? It walks you through all these channels, but more on that in a bit. All you need to know for now is that the course explains every step of the lead generation process (here's a detailed review in case you are interested).
Now that we have a better idea of what lead generation is, we’ll get into the details about how you can do it.
How do you generate leads?
Before you get into the process, you need to know one thing: you won’t get far without understanding the fundamentals of lead generation. Every step is as important as the last and one won’t work without the others. Turning website visitors into leads and turning leads into customers is a process that you can’t skip. It sounds simple but it will take a little bit of learning and practice before you can start generating leads at the minimum possible cost.
With that out of the way, we can start looking at the process. It starts with someone coming across your business through one of many channels. Every channel is different. Depending on what your business does, you might find one channel works better than all the others.
They’ll then interact with whatever they came across. They’ll typically click on a call to action you provided. Your CTA should tell the user what they’re getting into as far as what your business does.
The CTA will take them to your landing page (which the Modern Millionaires course will show you how to create). Your landing page should give more details about your business and your offer. Make sure to include all the enticing things that might make someone want to give you their information.
If they do want to provide their information, you’ll need to have a lead form on your landing page. This is just a simple form for visitors to input their contact information in exchange for something. Give them something valuable in return for their info and they’ll be more likely to give you their info.
Now you have a lead. You can use it for your own business or you can simply start a lead flipping business where you are selling these leads to relevant businesses at a profit.
Rinse and repeat. If you do this enough times, you should have a nice little business going. Do it even more and you can easily build a six or seven-figure business. You might find the need to automate your entire business. The Modern Millionaires course shows you how to do that, too.
See? It’s not too complicated. But every step does present some unique challenges that can give you trouble. That’s why it’s a good idea to get some help when you start a lead generation business. Then you can move forward with confidence knowing you won’t waste any time or money.
We’d definitely recommend checking out the Modern Millionaires course if you have any interest in a lead generation business. At least, if you also want to make some real money as easily as possible.