With companies and businesses running with online ads these days rather than billboards, there are plenty of tools that make those ad campaigns successful. Attributing results to marketing tactics, however, has been a challenge. Affiliate marketers often have trouble differentiating partners for their performance, which is where performance platforms come in.
They have solved one of the biggest questions of online marketing – which tactic paid off the most? By using a performance platform, companies these days know what to target. These platforms allow them to get the most out of their ads so they can focus on the important stuff and get more traffic.
If you’re looking for performance marketing platforms but don’t know where to start, the list below is for you.
If you’re looking to give your brand a head-start, New Programmatic is one of the top solutions. A performance marketing platform with all the right tools and elements, it will help you find new customers before they can complete their search.
What’s most impressive about it is that it doesn’t rely on third-party trackers or tags. Its ad formats are fully functional even when cookies are history. With brand-safe advertising and scalable performance also in the mix, it’s surely among the best marketing platforms you can find right now.
Affise is the most popular performance marketing platform these days and the best one for most customers. It’s a powerful all-in-one tool that can help you track your campaigns with ease. The dashboard is one of the best we’ve seen. It hosts over 50 metrics and data visualizations, and the best part of it all is that you can customize it.
With its tailored and user-friendly design, fraud detection, feature-rich API, and third-party integration, this is the performance marketing platform everyone’s looking for. There’s a 30-day free trial so you can try it, and then you pick one out of three plans suitable for most businesses.
Unlike Affise, ClickMeter is a specialized link tracking tool that can analyze and optimize your links. In that way, it will boost your conversion rate. ClickMeter is suitable for both affiliate marketing and ad programs and has numerous useful built-in features.
Thanks to it, you can track branded links precisely. You can integrate third-parties with it and get email notifications about the performance of your ads. On top of it all there’s a 30-day money-back guarantee if you don’t like it. There’s no free trial, but it’s good that you can get your money back if you think ClickMeter isn’t right for you.
As the platform says itself, PartnerStack is the full stack solution for partnerships. It’s an all-in-one solution for your partner program needs with a user-friendly interface. In terms of features, it comes with multiple integrations, real-time performance reporting, automated partner onboarding, payouts, and attribution. PartnerStack is a godsend for B2B companies and is widely regarded as one of the top performance marketing platforms in the world.
On the negative side, it doesn’t have a free trial and the price is on request.
If there’s an award for the best-named marketing performance platform, Tapfiliate would get it. It focuses only on the affiliate marketing aspect and is full all-in-one solution for your affiliate marketing programs. Tapfiliate is especially suited for SaaS and eCommerce platforms.
Thanks to the user-friendly platform, it’s easy to create and share tracking links. There are over 30 plug n’play integrations available as well as automated and customized payouts. The open API is another feature many other platforms don’t offer, and there’s a 14-day free trial on top of it all.
With a great customer support team that can help you if you run into problems, Tapfiliate is a performance marketing platform you should consider.