Running a successful e-commerce store can be a technologically demanding task.
A high-quality store that offers a sleek, modern user experience will gather more leads, sell more products, and generate more revenues than a less optimized alternative.
It should come as no surprise that there is an enormous market for e-commerce platforms, website builders, and digital marketing tools. E-commerce sales make up a $4.2 trillion market globally, and small businesses make up a significant part of that figure.
As a content management system (CMS), WordPress commands over 60% of the global market share. It’s one of the most accessible options for small business e-commerce retailers, and for good reason.
WordPress is 100% free, open-source software. It comes with an enormous catalog of plugins, themes, and features. It’s scalable, flexible, and user-friendly. In short, everything you need to make a successful e-commerce website – but with one important exception.
WordPress is a technically demanding platform. To access advanced features for their shops, many people learn (or hire developers who know) the three core languages WordPress runs on: PHP, CSS, and HTML.
That’s quite a learning curve, and it’s one of the biggest barriers to entry for upcoming e-commerce store owners – until now.
Introducing Elementor and its WooCommerce builder
Elementor is a WordPress website builder that enables non-technical users to create comprehensive, fully-featured e-commerce stores without writing a single line of code. Millions of WordPress professionals rely on Elementor to design their websites, implement new functionalities, and sell products online.
Elementor boasts a powerful WooCommerce builder, the most popular open-source e-commerce solution on WordPress. With Elementor, non-technical users can build engaging product pages and landing pages, trusting WooCommerce for shopping cart functionality and store automation.
Combining WordPress and WooCommerce with Elementor enables advanced web creation with unlimited customization and fully responsive design through a code-free user interface. It enhances WordPress and eliminates the need to balance multiple plugins and exposes yourself to compatibility risks – everything your store needs to succeed is right there.
Key features
Drag and Drop Website Builder
Elementor’s main editor is a drag-and-drop interface that allows non-technical users to instantly create website layouts with an unprecedented level of detail. You can intuitively customize every aspect of your website directly through the visual builder, with no coding required. Elementor translates your clicks into code for you.
Widgets
Widgets are the building blocks of your WordPress website, containing everything from text blocks and images to sophisticated product carousels and video galleries. The process of website building with Elementor largely consists of dragging widgets from the menu, dropping them into your website, and configuring them to meet your needs – nothing could be simpler.
Pop-up builder
Elementor offers e-commerce store owners unique lead capture tools like its high-performance pop-up builder. Triggering pop-ups for the right audiences, at the right time, with the right messaging is absolutely essential to digital marketing success. Elementor’s pop-up builder gives you the ability to create pop-ups that actually engage website visitors instead of annoying them.
Customization
Most drag-and-drop website builders offer limited customization options – if any at all. With Elementor, every aspect of your WordPress website is customizable. You can even use Global Settings to customize features and attributes for every page on your site at once and then make page-specific adjustments afterward, saving hours of time.
Ecommerce Full-Site Kits
The one feature that truly makes Elementor stand out from the crowd is its Full Site Kits. These are powerful, customizable tools that enable store owners to deploy fully functional e-commerce websites in seconds.
Full Site Kits are not just web page templates. They include all of the backend functionality and e-commerce store support you need to capture leads, sell products, and generate revenue directly from day one. They are professionally designed websites that include all of the features you would expect from one.
Full Site Kits are completely customizable through Elementor’s intuitive drag-and-drop editor. You can take any element of the kit and change it, move it, or delete it entirely. The kit includes multiple templates you can choose from when designing pages for your site, with underlying website functionality guaranteed.
Best of all, every Full Site Kit is a complete package that can be stored, copied, and shared. If you want to make multiple versions of your website – for split testing marketing initiatives, for instance – you can spin-off as many different versions as you like. In a few clicks, you can have multiple versions of your website up and running.
Pricing
Elementor’s free Basic plan includes everything you need to make a functional website, and you’ll never have to pay for any features included in the free plan. But if you want to make the most of your e-commerce store and gain access to Elementor’s most valuable features, you’ll need to upgrade to a paid subscription.
Elementor charges users based on the number of websites they need to create. If you want to run a single e-commerce store on a single website, you only need Elementor’s first-tier Essential plan.
If you want to build and deploy more than one website, you’ll need one of Elementor’s higher-tiered plans. These plans do not include extra widgets or templates compared to the Essential plan – only a wider range of expert-designed Full Site Kits, and the ability to build and run more websites in parallel.
If you’re looking to start your first WordPress-based online store, Elementor is the best choice for you. Join millions of web professionals who have made Elementor the #1 web creation platform for WordPress.
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