Undeniably, reviews, whether positive or negative, play an essential role in helping potential leads and customers determine whether a product or a service is worth the purchase.
According to a Local Consumer Review Survey, conducted by BrightLocal, almost 85% of people trust positive Google reviews just the same as personal recommendations.
Perhaps, that is one of the major reasons why consumers trust the internet to answer all of their needs and questions. Interestingly, the same survey also showed that almost 90% of consumers read a little less than ten testimonials before making a decision.
Having said that, there are surely numerous other reasons that should compel you enough to have positive Google reviews for your business. Wondering how that can help? Check out here.
Google Is Biased for a Well-Reviewed Business:
For a business that is thriving, having a few positive reviews contribute significantly in taking the brand in the top tier. The reason behind this is that search engines, especially Google, prefer those businesses that have a good number of reviews.
Because of this, they also rank the business in a better place. But to take that place, know that you would have to be proactive with customers and ensure that each and every one of them has left a review, irrespective of the rating. The sooner you begin acquiring feedback, the better it will be for your business.
Also, check out:
Increased Organic Search Traffic:
While writing a positive Google review, unknowingly, they implement long-tail keywords naturally that provide you with the benefit of SEO. Given that you might already be using numerous keywords to enhance the search engine optimization; however, positive feedback from customers redirect more organic traffic to your site.
Once Google begins linking your business with the long-tail terms and phrases, you will see an improvement in the site’s traffic. Although it is going to take some time, however, the initial efforts of allowing users to leave reviews are going to pay off quite well.
It’s a Content That Users Create:
Whether you are publishing a blog or website content, it will always be viewed as somewhere biased as that content piece has an objective of promoting the company or its offerings in a positive manner.
Google, on the other hand, definitely favors unbiased and user-generated content. As far as client testimonials are concerned, they are completely original, unless you haven’t paid them for a positive review.
Turns out a Perfect Return on Investment:
Now that it is evident how local business citations help increasing organic traffic, this, in turn, can help enhance conversion rates. Each of the positive reviews that are left on Google for your business has a vital aspect when combined with your marketing Return on Investment (ROI).
Upon using this tactic in the right manner, you wouldn’t have to go through a hassling process of converting customers.
Protecting the Reputation of the Company:
The online reviews of a company reflect its reputation. When you serve low-quality products or services, you are bound to get tangled in an array of negative reviews. People will not refrain from putting their experience online and telling it to the world.
This turns out to be an awakening experience for you and your team as it helps comprehend how you are serving your customers and what needs to be corrected. With positive reviews on Google, your brand reputation enhances, and other leads get to be influenced by these reviews to make a purchase.
With a Few Reviews, More Follow:
In Online Reputation Management (ORM), quality and quantity play vital roles in the improvement of brand image. Undeniably, Google is one of the popular search engines and review platforms.
Thus, for your customers, leaving a review behind will be no big deal. If a handful of people will review, other customers will be encouraged enough to put their opinions. This will lead to a significant number of reviews just within a short time, resulting in better search engine ranking and brand reputation.
Improved Lead Generation:
Lead generation and conversion is the ultimate goal that every business has. Although there are numerous digital marketing strategies that can help with this objective; however, local citation building adds more to the benefits.
These reviews will help identify potential leads and customers, increase more business, and expand the customer base. With an adequate number of positive testimonials on Google, it becomes seamless to retain a competitive advantage.
Wrapping Up:
When you provide appropriate products or services to your customers, they are bound to leave positive reviews behind. In case they didn’t, you can always encourage them to complete this task.
Now that you have understood the benefits that positive Google reviews can bring to your business, you wouldn’t avoid collecting as many as possible, isn’t it? So, without further ado, get on the task now.
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