What Is An Instant Pot, And How Did It Get So Popular?

What Is An Instant Pot, And How Did It Get So Popular?

An Instant Pot is a multi-cooker brand that has become so popular; its name is now synonymous with multi-cookers, kind of life Jacuzzi’s and hot tubs. Instant Pots are pressure cookers, slow cookers, rice cookers, and even yogurt makers! You can steam, saute, keep warm, and make cheesecake if you want to. Or sterilize baby bottles- who knew?!?

Originally a Canadian company, Instant Pot was invented by Robert Wang and three of his former Nortel colleagues in 2009. After 18 months of hard work, the first Instant Pot was ready; a 7-in-1, multi-function kitchen tool that did just about anything! 

The first models of the Instant Pot were sold to family and friends. Robert Wang uses three in his kitchen every day, and he is continually testing and innovating his products. He asked for feedback and reviews from anyone who had bought his product, using that information to create the second generation of Instant Pot.

And that second-generation Instant Pot was the one that launched into the household name it is now. “We’ve been more than doubling year-to-year from 2011,” says Robert Wang, inventor of the Instant Pot.

January 2013, the Instant Pot became an Amazon bestseller in the pressure cooker category. One Amazon Prime day in 2016, the Instant Pot sold over 200,000 units in one day!

instant pot


There are over ten different Instant Pot models, each with new ways to cook with lots of different functions. For example, you can use it as a slow cooker. Check out Corrie Cooks if you want to learn more about how to use it as a slow cooker.

 Depending on retailer and model, an Instant Pot can cost anywhere from $50-$150.

Instant Pot Duo Evo Plus 

10-in-1 Pressure cooker 

Instant Pot Duo 

7-in-1 Pressure cooker 

Instant Pot Duo Nova 

7-in-1 Pressure cooker 

Instant Pot Duo Plus 

9-in-1 Pressure cooker 

Instant Pot Smart WiFi 

Pressure cooker you can control through your WiFi 

Instant Pot Ultra 

10-in-1 Pressure cooker 

Instant Pot Lux 

6-in-1 Pressure cooker 

Instant Pot Max 

15psi Pressure cooker 

Instant Pot Aura 

10-in-1 Slow cooker 

Instant Pot Aura Pro 

10-in-1 slow cooker 

Instant Pot Gem 

8-in-1 Multicooker 

Instant Pot Viva 

9-in-1 Pressure cooker 


In 2015, 1140 Instant Pots were recalled due to an electrical malfunction that caused it to shock the user, sometimes quite severely. 

In 2018, Instant Pot had to recall yet more products because they were over-heating and melting!

Robert Wang takes these issues to heart and is continuously reinventing his product, adding more safety features and sensors with each generation.

Robert is a firm believer in innovation and is determined to release a new generation of Instant Pot every 12-18 months.


The Instant Pot even had its own Facebook group, with over 750,000 members! Members post more than 7,000 times a day and share things like

  • Recipes
  • Rave Reviews
  • Tips & Tricks

The Why

 So, why does everyone love the Instant Pot so much? Here are some Facebook testimonials from Instant Pot users:

“It saves time and space in the kitchen! One tool does it all, instead of 10 cluttering my kitchen.”- Facebook User

“I never over-cook my meals anymore; it’s amazing!!” - Facebook User

“Set it and forget it, how can you go wrong?” - Facebook User

The most common reason why everyone seems to love the Instant Pot so much? You can cook a fantastic meal, from frozen, in under 2 hours!

“Because when I forget to actually turn the slow cooker on in the morning, my hubby can laugh at me when he gets home from work, and just dump it all in the instant pot, and we still get to eat on time and tastes just as good.” - Facebook User

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