Reality TV star Khloe Kardashian is known for switching up her look, and her latest transformation may be her fieriest yet. The Good American founder debuted a head-turning new hair color on social media this week - a vibrant red shade that is anything but subtle.
In photos shared with her millions of Instagram followers on Friday, Kardashian showed off her newly flaming locks as she stepped into an SUV. Gone were her usual blonde lengths, replaced with a striking fire engine red style worn in voluminous waves around her face.
The 39-year-old mother of one quipped in her caption "New 'do, new attitude" along with flaming emoji - seeming to relish her edgy new vibe. And fans definitely took notice of Kardashian's bold beauty move, flooding the comments with praise.
A source tells PEOPLE that Khloe "felt it was time for something totally different and really wanted a change." Having experimented with everything from dark brunette to platinum in the past, red seems to be Kardashian's boldest color yet.
As always, she pulls it off with confidence and panache. Khloe proves once more she can rock any look with flair - and her new crimson locks may just be her fieriest transformation to date.
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